USL League One unveils brand reveal of Portland Hearts of Pine - and it may well be the best crest in North American soccer

The brand reveal - which arrived in the streets of Portland, ME in front over over 1,000 people - stayed true to the roots of the city.

The badge features an "iconic Maine pine tree set against deep blue water, basking in the glow of a unique creation, the Dirigo Heart, which re-imagines Maine’s famous Dirigo Star in the spirit of Portland’s beloved Valentine's Day Bandit."

The unique and creative design has eye-popping colors, and may very well be, the best crest in North America now.

The team will start play in 2025, competing in the second-tier of the USL - League One. They'll play their matches at historic Fitzpatrick Stadium, a ground that seats 6,000 persons at max capacity.

Portland Hearts will be the first-ever professional soccer team in Maine, and their announcement has come with much fanfare on social media - with merchandise selling out online the day of the announcement.

"I congratulate Maine's new professional soccer team, Hearts of Pine, on unveiling the name that Maine people will cheer on for years to come," said Maine Governor Janet Mills. "In celebration of this exciting milestone and in honor of passionate soccer fans across the state, I have proclaimed today as the first-ever Maine Day of Soccer. I look forward to joining Maine people to cheer on Hearts of Pine when they take to the field next year."

The team will debut in 2025, and over the next year, they'll start to assemble a roster and create a foundation for the organization. One thing is certain, though: with a crest like that, there will surely be fans that follow it.