The armbands were distributed as part of the Premier League’s support for Stonewall's Rainbow Laces campaign, an initiative promoting inclusivity and acceptance within the LGBTQ+ community. According to Law 4 of the game, players can wear emblems or slogans promoting football-related causes, such as Rainbow Laces. However, political, religious, or personal messages are explicitly forbidden, with violations potentially leading to sanctions by competition organizers, national associations, or FIFA itself.