Maikel Oettle, chief commercial officer of AC Milan, told the club's website: "The Club 1899 Front Row Experience represents the sublimation of passion. For those who live with style and constantly seek excitement - who are always protagonists and not spectators - we want to share a new exclusive experience that combines entertainment, lifestyle culture, luxury, and innovation. Through the Front Row Experience, our Club, ambassador of Milan and Italy worldwide, reaffirms itself as the must-visit destination for football lovers and those seeking a front row lifestyle. A unique experience that testifies to AC Milan's innovative spirit and global icon role, capable of inspiring, exciting, and engaging millions of fans worldwide, every day."