The primary catalyst for the divorce appears to be the disappointment in the title race. Conceicao was brought in to restore Al-Ittihad to the summit of Saudi football, but they ultimately proved unable to keep pace with the dominant forces in the division, most notably Al-Nassr league champions.
Al-Ittihad concluded their campaign in fifth place with 55 points, finishing a staggering 22 points behind fourth-placed Al-Qadsiah and 31 points adrift of the newly crowned champions, Al-Nassr. Furthermore, the club's continental ambitions were cut short in the AFC Champions League Elite quarter-finals, where they were eliminated by Japanese side Machida Zelvia, who subsequently went on to lose the final.