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What looks like a joke is actually the plan. One USL owner is using bold branding to build community - and rethink what a soccer club can be.

The USL has added an investor with significant capital as it aims to compete with MLS with a first division of its own starting in 2028. BellTower Partners, a private investment firm run by ex-Carlyle Group CEO Kewsong Lee, has purchased a minority equity stake in the North American soccer league. Lee reportedly has a net worth of $28 billion.

With a deep Basque connection, AC Boise - set to kick off in 2026 - are on pace to break USL records for season ticket deposits

Tampa Bay Sun's Cecilie Fløe Nielsen scored in the 100th minute to crown her team as champions