The ‘I think I like this little life’ trend took off towards the end of 2023, as users initially posted videos of themselves enjoying everyday moments in idyllic locations. It quickly morphed from serious to jovial, with posters taking to bursting into song in a bid to surprise those that they were with. In a second wave, users now exaggerate the intonation when the singer’s voice lifts on the first word of the now famous line.