‘No longer just Wayne Rooney’s wife’ – I’m A Celebrity star Coleen tipped to earn £40m from TV contracts, book deals & Netflix documentary

The 38-year-old mother of four has returned to the United Kingdom from a stint on I’m A Celebrity… Get Me Out Of Here that saw her claim a runner-up finish in the Australian jungle. She is said to have earned a £1.5m appearance fee there, with a seven-figure offer on the table to join the Loose Women panel.

Coleen is being tipped to expand her £14m empire away from husband Wayne, with her marketing appeal set to soar. Celebrity and PR expert Chad Teixeira has told Metro: “If she continues to play her cards right, the next five years could see her earning up to £40 million across various ventures. She’s no longer just ‘Wayne Rooney’s wife’—she’s a brand in her own right.”

Coleen has already starred in ‘The Real Wagatha Story’ on Disney Plus, and is being tipped to land more lucrative deals with publishers and streaming services. Megan Boyle, head of PR at TAL Agency, added: “Following Wagatha Christie, publishers will be clamouring for a memoir that tells her uninhibited side of the story. With the right timing and build-up, Coleen could rake in a generous advance payment and subsequent royalties.

“And given Netflix’s predisposition for churning out documentaries, I wouldn’t be surprised if we saw discussions between the WAG and the streaming service happening at some point. A book deal could net Coleen anywhere between £200,000 and £1 million, with a documentary raking in similar figures or even more depending on the platform.”

There are also suggestions that Coleen could follow fellow WAG, Victoria Beckham, into luxury fashion with her own label, with Kara Buffrey - senior account director at W Communications – saying of that potential move: “Only time will tell, but it’s clear she’s made an entrepreneurial business move, likely worth a cool £10 million or more.”

It could be that Coleen begins to top the earnings of Manchester United legend partner Wayne, with the ex-England international struggling to rebuild his reputation in coaching circles during a testing stint in charge of Championship side Plymouth.