Explained: Why England fans could face huge fines for wearing fake Three Lions shirts at Euro 2024

The price of official football shirts has reached staggering figures, prompting fans to explore more affordable options. Counterfeit jerseys, which closely mimic the appearance of official merchandise, have become increasingly popular due to their lower price point. Despite their resemblance to the real thing, wearing these fake shirts at Euro 2024 could lead to severe consequences for fans.

German authorities are expected to conduct random checks at major transport points and event venues during the tournament to crack down on counterfeit merchandise. Sports analyst Alex Hemming from Free Bets Ireland has highlighted the legal ramifications of wearing counterfeit football shirts. "Sporting counterfeit football tops violates trademark law," Hemming explained, as per SPORTbible. "Being in possession of one could carry a fine of €5,000 (£4,260)."

Merrick Haydon, Executive VP of the UK arm of the sports marketing agency rEvolution, emphasized the dual perspective on this issue. "I fully understand the need to protect official partners and rights holders, but I do also have sympathy for the fans," Haydon remarked, as per LADbible.

"Naturally, the counterfeit football shirt market spikes and receives more scrutiny around international tournaments such as the Euros and World Cup.

“Nowadays, clubs and countries release so many kits each year and prices seem to have gone through the roof recently, so many opt for the cheaper, counterfeit options. Clamping down on counterfeit football shirts is not a new phenomenon.”

In addition to the crackdown on counterfeit jerseys, fans attending Euro 2024 in Germany must adhere to several other regulations. According to Hemming, public drinking in cities like Hamburg and Munich could result in a €50 (£42.58) fine. Similarly, jaywalking could attract fines ranging from €5 (£4.26) to €10 (£8.52).

Germany also enforces strict noise regulations, particularly in residential areas. Those are in place between 10 PM and 6 AM on weekdays, as well as all day on Sundays and public holidays. Fans must be mindful of these rules to avoid penalties and ensure a pleasant experience for all residents and visitors during the tournament.

As excitement builds for Euro 2024, England fans are urged to be cautious about their choice of attire. The allure of cheaper, counterfeit jerseys may seem tempting, but the risk of hefty fines makes them a dangerous option. By adhering to the regulations and opting for official merchandise, fans can enjoy the tournament without the threat of financial penalties. England start their Euro 2024 campaign on August 16 against Serbia.