Coleen Rooney lined up for £1m TV deal as lucrative offers ‘flood in’ on the back of huge fee for 'I’m a Celebrity...Get Me Out of Here' – with Wayne’s earning power being matched

Coleen has already pulled in a seven-figure sum courtesy of her appearance on 'I’m a Celebrity...Get Me Out of Here', with a runner-up finish secured on that show. With her stock soaring, as she threatens to eclipse the earning power of her husband, leading brands are falling over themselves to get Rooney on board.

One of those could see her join the Loose Women panel, with ITV bosses eager to keep the jungle queen under their broadcast umbrella. A source has told The Sun: “She is poised to sign a huge new TV deal, worth around £1 million.”

The source added: “Coleen’s return to public life following the Wagatha Christie trial was carefully orchestrated — and it has more than paid off. When she was in the jungle, she was being touted as ITV’s next Holly Willoughby and the offers have already started flooding in.

“But there is one deal on the table that has really piqued her team’s interest. Given Coleen’s love of the Loose Women show too, the team want her secured on their guest roster, with a view to finding something more permanent for her. It isn’t just TV deals — lifestyle and nutritional brands have all been sending lucrative contracts her way, as well as high street retailers. They all want a piece of Coleen. The sky’s the limit.”

Mum of four Coleen will not rush into any decisions regarding her future, with The Sun’s source going on to say: “Coleen is a mum first and foremost. Her children mean everything to her. Doing the jungle was the first proper solo venture she has done in a long time so her next move will be chosen very carefully. She will only take the deal that is right for her and her family.”

There has been talk of the Rooneys starring in a documentary series, with Coleen lifting the lid on their private life during a memorable stint in the Australian jungle. Wayne may also feature in a show of his own, although managerial struggles at Championship side Plymouth have cast doubt over whether that production will ever make it to air.