Lionel Messi numbers! Lamine Yamal shifts 70,000 Barcelona No.10 shirts in a day as wonderkid inherits iconic jersey once worn by Argentine GOAT

Yamal has officially inherited Barcelona’s iconic No.10 shirt, once worn by legends such as Lionel Messi and Ronaldinho. Spanish publication SPORT has reported that within 24 hours of the announcement, the Catalan side reportedly sold around 70,000 shirts featuring the teenager’s name and new number. Hundreds of fans gathered at the Spotify Camp Nou store, while many more ordered online, highlighting the massive buzz around Yamal.

Barcelona have long struggled with their finances, but turning to merchandising and star power is helping generate much-needed revenue. The No.10 shirt shift is being hailed internally as a masterstroke that has opened a fresh income stream. With projected Barca Licensing & Merchandising (BLM) revenue already expected to surge this season, Yamal's shirt success may be just the beginning.

The club views this as a landmark moment in their merchandising strategy and were fully prepared for the spike, with Nike ensuring there was no immediate stock shortage. The success also validates the La Liga champions’ renewed focus on e-commerce through their updated deal with Nike and Spotify. The teenage prodigy’s rise, capped by a new contract until 2031, is now central to Barca’s brand and commercial growth.

The Blaugrana will continue to capitalise on Yamal's global appeal throughout the season, both on and off the pitch. The club hopes the young forward can deliver iconic performances to match the shirt's legacy. Meanwhile, the surge in shirt sales could set a new benchmark for BLM earnings in the 2025-26 campaign.