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Goal.com Betting - How We Produce Content

GOAL Betting - How we produce our content

  • GOAL Betting vision
  • GOAL Betting values
  • GOAL Betting editorial process
  • GOAL Betting team
  • More about the GOAL Betting Advertising Disclosure

Policy last updated: 20/08/2024

GOAL Betting vision

GOAL Betting is dedicated to giving GOAL readers best in class insight, analysis and information when it comes to information regarding betting and gambling both in-person and online.

We provide value for GOAL readers by empowering them to make their own, well-informed decisions on betting and gambling through educational content on betting and odds, expert analysis and betting tips on the biggest events.

GOAL Betting values

Accuracy - GOAL Betting enforces a high level of writing, fact-checking, sub-editing and a schedule of regular updates to make sure all content is accurate and up-to-date.

Balance - We fairly represent the positives and negatives of all brands, products and offers we cover to give the reader the information they need to make informed decisions on betting and gambling.

Context - As part of our mission to help readers make informed decisions, we’re committed to giving readers on-going research that is both in-depth and insightful to give them the context they need to compare different products and select the best option from there.

Expertise - All content published on GOAL Betting is written by writers that boast years of experience in betting and gambling, both as bettors and in a journalistic capacity.

Safer Gambling - GOAL Betting is committed to promoting safer gambling and we give our readers tips and guidance on how to keep their gambling fun.

Transparency - As highlighted by this document, GOAL Betting is committed to being transparent about the way we produce our content, from the way it’s funded to the way it’s produced and distributed.

GOAL Betting editorial process

Every article that is published on GOAL Betting is designed to deliver betting expertise and insights that give readers value.

We follow a robust process to maintain GOAL’s industry-leading editorial standards:

  1. GOAL Betting’s expert writers research, write and fact-check articles
  2. The GOAL Betting editorial team provide a secondary-level of review to ensure content accuracy
  3. GOAL Betting content is shared with readers across the site*
  4. GOAL Betting monitor content accuracy on an ongoing basis
  5. GOAL Betting editors produce content updates to keep content relevant

*GOAL shares and promotes GOAL Betting content with its audience in a number of ways:

  • Home page links to the Goal.com Betting section
  • Sub-navigations provide quick access to the most popular Goal.com Betting content
  • Internal linking from relevant articles to Goal.com Betting content
  • Editor’s Picks carousel promotes Goal.com Betting content

GOAL Betting team

Rune Bastrup - Content Manager

Rune Bastrup is a Content Manager for GOAL India’s Betting section, delegating and taking part in the creation of the betting content that GOAL India offers.

Rune is experienced in the sports media and betting industries, having worked in both of these for four and two years respectively.

Rune has vast experience with betting, and have a great understanding of the betting industry in Asia and especially in India. Rune has expertise in giving betting advise for sports like football, cricket, badminton, cycling and many more.

Souvanik Seal - Content Manager

Souvanik Seal is a Content Manager for GOAL India's betting section. overseeing production and quality that it has to offer. Souvanik started his media career as a journalist before transitioning to sports business.

In his near decade-long experience, he has written for publications like the Daily Mirror and Sportskeeda. He has also serviced clients like the All India Football Federation (AIFF), Spalding, Dunlop and Eurosport. An avid football aficionado, Souvanik is a big fan of East Bengal and Chelsea.

Priya Sumbria - Senior Content Writer

Priya Sumbria is the Senior Content Writer for the Betting section on Goal India.

She has more than 5+ years of experience and vast iGaming knowledge acquired from working as a content writer for various recognised local editions.

Tariq Al Jamil - Content Writer

Tariq Al Jamil is an iGaming expert writer with over 5 years in the industry. Since 2019, he has collaborated with many platforms to create up-to-date, relevant, and factually accurate content.

While he covers online casinos and sports betting, his interests lie in casinos. From the simple yet adrenaline-filled experience of slots to the complex Blackajck betting strategy, he likes to explore them all. As for sports betting, he's a keen learner of different bookmaker features and betting markets associated with them.

GOAL Betting Advertising Disclosure

GOAL Betting visibly displays an advertising disclosure in the header of every page:

‘+18 | Commercial Content | T&C's Apply | Play Responsibly | Advertising Disclosure'

“Goal.com Betting content can feature affiliate links, meaning we will receive commission if you decide to sign up for one of the offers. This doesn’t influence our reviews or recommendations, but it may affect the placement and order of gambling operators in our content.”

Key here is that any payments received do not influence our evaluations.

The reviews and ratings of bookmakers, online casinos, new customers and existing customer offers reflect our journalists’ reporting of fact-based truths and their expert opinions, backed by years of covering the betting and iGaming landscape.