Richarlison's confidence would have been sky high when he returned from Qatar, which makes him limping through the remainder of Tottenham's season without making an impact all the more surprising.
He would not start a Premier League game again until Spurs took on West Ham in the middle of February - and even then he only lasted 68 minutes. His lack of a Premier League goal became increasingly difficult to ignore, while Richarlison was likely getting extremely irritated that Son would not vacate his favoured left-forward position - despite performing dreadfully for an extended period.
Things came to a head in the wake of Tottenham's Champions League exit at the hands of AC Milan. After two decent Carabao Cup displays, Richarlison claimed he was promised a start in the second leg against the Rossoneri, only for Conte to name him on the bench.
After the Milan match, he aired his frustrations to the media, telling TNT Sports Brazil: "There hasn't been enough minutes given to me, this season - and forgive my language - has been sh*t. I don't have enough minutes, was injured for a bit, but when I'm on the pitch I give my life. I played well in two games, especially against Chelsea, so I think I should have played last night, but I can't go on crying about it now."
Conte offered little support publicly in his next press conference, retorting: "He said, ‘My season is sh*t’, and he’s right." Ouch.
Richarlison was at least given a chance to prove himself against Nottingham Forest the following week. And inside the opening three minutes he thought he'd scored the perfect goal to silence his manager, racing onto Oliver Skipp's through ball and thrashing it into the top corner. But VAR intervened, ruling the goal out for offside, summing up his poor fortune.
Even when he did finally break his Premier League scoring duck, the footballing gods were in no mood to humour the Brazilian. Richarlison thought he had earned his side a point against Liverpool at the death with a glancing header and he celebrated with the requisite flamboyance, whipping off his shirt and 'shushing' the Anfield crowd. Seconds later, Spurs compounded to lose the game, with Lucas Moura's error allowing Diogo Jota to sneak behind their defence and grab a winner.
It's rare that a player's season can be distilled into a single moment so perfectly, and Richarlison would end the campaign with just three goals and four assists from 35 games in all competitions.
The numbers are damning, but it's worth pointing out that the majority of his minutes came in an unfamiliar right-forward position where he was required to hold his shape out wide. The man he failed to permanently displace in this role, Kulusevski, did not fare much better either, finishing the season with two goals and seven assists through 37 appearances.