Tottenham Hotspur join forces with Kraken: Premier League outfit announces partnership with Crypto platform

Premier League outfit Tottenham Hotspur have announced Kraken as their first-ever official crypto and Web3 partner ahead of the 2024/25 season.

As part of the partnership, Kraken will also be the club's official sleeve partner for the men's and women's teams.

As part of the global partnership, Kraken hopes to continue to grow their presence in Europe. The crypto giant has entered a similar partnership with LaLiga giants Atletico Madrid already.

Kraken is one of the largest UK-registered crypto platforms and have a 350 odd-strong local team and claim to have around 13 million clients globally.

As part of the partnership, Kraken will engage with the club's fanbase through exclusive content, fan pop-ups, and behind-the-scenes access to both Kraken and Tottenham Hotspur events.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: "As a Club that aims to drive innovation in everything we do, we are delighted to partner with yet another forward-thinking brand in Kraken – a true leader in its field, recognised throughout the web3 industry for its emphasis on education around the crypto ecosystem. We look forward to bringing our fans a range of exciting events and experiences throughout the course of the partnership."

Mayur Gupta, Kraken’s Chief Marketing Officer, said: "Spurs supporters and the crypto community both have an undeterred and relentless passion for what they believe in. Kraken has a vision that crypto, like football, should be accessible to everyone. We’re therefore thrilled to partner with Tottenham Hotspur to bring this inclusive financial technology to a larger audience of football fans."

As part of the partnership, Kraken will also become the official crypto and Web3 partner of F1 DRIVE - London. It is an immersive karting experience that sits below the Tottenham Hotspur stadium's iconic south stand.

Both the club and the brand aim to organise interactive competitions to engage and educate fans.

Spurs, who finished fifth in the Premier League last season, will be looking to build on it and qualify for the Champions League this time around.

Led by Son Heung-min, the Lilywhites will hope to bring more consistency to their game which was sparkling in bits last season.