adidas reveals the Juventus 2023-24 home kit. An evolution of the infamous Juventus white and black, the all-new home kit is designed specifically for a new generation of Juventus fans.
Created for the club's new supporters, the jersey reimagines the ‘Zebra’ design with an unexpected graphic and bold touch - all while remaining true to the distinctive club DNA.
![Juventus 2023-24 home kit](https://assets.goal.com/images/v3/blt1cff11437348a7a6/Juventus_2023-24_home_kit_.png?format=pjpg&auto=webp&width=3840&quality=60)
Celebrating the unmistakable Juventus black and white stripes - iconic for the club since 1903 - the pattern has been recoded for the new season with a brushed stroke finish, replicating the unique pattern of a Zebra. The technique is applied to evoke the individuality and artistry of the players on the pitch, while the tongue-in-cheek nod to the equally iconic zebra markings speaks to the impactful black and white stripes pattern.
![Juventus 2023-24 home kit - Pogba](https://assets.goal.com/images/v3/blt126cb3ddd70bca87/Juventus_2023-24_home_kit_-_Pogba.png?format=pjpg&auto=webp&width=3840&quality=60)
The striped graphic runs across the entirety of the home kit and is completed with contrasting bright yellow detailing. The colour - which draws inspiration from legendary jerseys of the past - is featured throughout key parts of the design, from the badge and sponsor markings to the three stripes that adorn the shoulders, creating a jersey rooted in the club’s heritage, yet unmistakably modern by design.
![Juventus 2023-24 home kit -closer look](https://assets.goal.com/images/v3/blta94011ced6a398b5/Juventus_2023-24_home_kit_-_closer_look.png?format=pjpg&auto=webp&width=3840&quality=60)
Juventus 2023-24 home kit price & how to buy
The Juventus 2023-24 home kit is available to buy now from adidas. Here’s a closer look at some of the items available: