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Jurgen Klopp's first Red Bull task? France's richest family enlisting ex-Liverpool boss' help to make Paris FC the next PSG

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  • Red Bull is a minority stakeholder at Paris FC
  • Klopp set to join Red Bull as head of global soccer
  • German manager to be involved in the project
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    WHAT HAPPENED?

    The Arnault family, owners of the LVMH luxury empire, is set to acquire a 52% stake in Paris FC, marking the beginning of a long-term project to revitaliSe the club. Red Bull, the global sports and energy drink conglomerate, will hold an 11% share, while the current owner, Pierre Ferracci, will retain a 30% stake. By 2027, the Arnaults' ownership is expected to rise to 80%, with Red Bull also increasing its involvement to 15%. This strategic investment is part of a vision to develop Paris FC into a force in French football.

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  • THE BIGGER PICTURE

    Klopp will join Red Bull in January as their head of global soccer. The collaboration between Klopp and Red Bull brings a cutting-edge approach to player development and recruitment. Hence his involvement with Paris FC is already underway, as Arnault confirmed having extensive discussions with the German tactician.

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    WHAT ARNAULT SAID

    “I’ve spoken with Klopp several times, and he’s very, very excited about working with us,” said Antoine Arnault, son of billionaire Bernard Arnault during a press conference.

    “We’re not coming in alone,” Arnault said. “Red Bull is by our side because we know what we’re good at and what we’re not. We have management skills, but none in football operations. Paris has probably the best talent pool in the world, rivalling only Sao Paulo. Red Bull’s revolutionary data tools will greatly aid our scouting efforts.”

  • RIVALRY WITH PSG?

    Although Paris FC’s ambitions could position them as challengers to PSG, Arnault was quick to dispel the idea of an intense rivalry. “PSG is a club I’ve loved since I was 12 years old,” he said. “You’ll never hear me say anything negative about it. I don’t exclude supporting two clubs in the capital.”

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    WHAT NEXT?

    Klopp will have to start from scratch as Paris FC have yet to achieve major success on the pitch. However, the club is showing promise, currently leading the Ligue 2 table and eyeing promotion to Ligue 1. Meanwhile, its women’s team is already competing at the highest level, participating in the French first division and the Women’s Champions League. By combining Red Bull’s technical expertise with Klopp’s leadership and the family’s financial clout, Paris FC could soon become a cornerstone of French football.

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