Celine Abrahams Author Photo

Celine Abrahams

GOAL Contributor

Biography: I studied Journalism at Rosebank College and later deepened my understanding of the business side of sport through the European Sponsorship Association. My career began with Soccer Laduma, where I immersed myself in the heartbeat of South African football, and expanded into women’s sport through gsport4girls, championing visibility and equity in a space that deserves far more spotlight. With a foundation in sports marketing and a lifelong love for the PSL, I bring a unique blend of editorial insight and commercial savvy to every story I tell.

My Football Story: I’m a lifelong Orlando Pirates and Liverpool supporter - two clubs that taught me patience early on, and now reward that loyalty with silverware and pride. My love for football was born in childhood, sitting beside my dad and soaking in the drama of PSL matchdays. What started as fandom evolved into a career rooted in storytelling, advocacy and analysis. From the local flair of South African football to the global pulse of the Premier League, I’ve followed the game with heart and purpose.

Areas of Expertise

South African Premier Soccer League (PSL): Tactical insight, club culture, and league dynamics

Sports Marketing & Sponsorship: Commercial strategy and brand partnerships

Women’s Sport Advocacy: Elevating stories and visibility through gsport4girls

Football Journalism

Favourite Football Memory: Spending weekends with my dad, watching PSL matches and dreaming of being part of the game - that’s where it all began. Every goal, every roar from the crowd, every heartbreak and triumph shaped the journalist I became. Football isn’t just my beat - it’s my story.

Articles by Celine Abrahams
  1. Five Sundowns players who desperately need a move away from the club

    Masandawana’s depth is the envy of the continent - a squad stacked with internationals, specialists and system players built for dominance across competitions. But that strength comes with a cost: talented footballers slipping down the pecking order, roles shrinking, confidence fading and careers stalling under the weight of relentless competition in a team designed to win everything.

  2. Pirates secure another signing as Soweto giants continue Western Cape raid in bid to win league titles

    The Buccaneers are strengthening their arsenal once again, securing another key signing as they intensify their push for league glory. With Pirates continuing their sweep through Western Cape talent, the Soweto giants are clearly gearing up to dominate on all fronts and leave no doubts about their title ambitions both in the Diski Challenge and in the Premier Soccer League.

  3. Bafana’s Mkhalele questions FIFA’s respect for African football over player release before AFCON kick-off

    The assistant coach has voiced frustration at FIFA’s ruling that clubs may delay releasing players until just before the Africa Cup of Nations. Moving away from the long‑standing policy of earlier release dates has sparked concern, with questions over fairness, respect and how such decisions impact preparation for Africa’s premier football tournament.

  1. Chiefs feel robbed after Galaxy draw as Ben Youssef highlights ex-PSL Referee of the Season's mistake

    Amakhosi were once again left frustrated in front of goal, recording their second straight goalless stalemate after also firing blanks against Chippa United in midweek. Despite dominating large spells, Chiefs could not find the breakthrough against the Rockets in their match on Sunday, December 7, yet the point was enough to lift them into fourth place on the Premier Soccer League table.

  2. Chiefs wrap up UK tour against QPR as Bafana defender helps English club keep clean sheet

    Amakhosi wrapped up a spirited outing in the United Kingdom on Saturday, December 6, having faced Manchester United, Leeds United and QPR. The young guns seized the chance to test themselves against overseas opposition, showing grit and hunger while soaking up valuable lessons. A tour that toughened their resolve and showed they can rise to grander occasions.

  3. ‘One would fancy him to be in Bafana-AFCON squad ahead of Foster’ - Broos urged to add World Cup goalscorer

    The Belgian mentor recently unveiled his final 25‑man squad set to carry South Africa’s hopes at the 2025 Africa Cup of Nations in Morocco. With a blend of seasoned campaigners and rising talents, the group will aim to showcase resilience, unity and ambition on the continental stage as Bafana Bafana prepare to fly the national flag high in pursuit of glory.

  4. ‘Chiefs are going to position nine; Relegation is looming for them - Amakhosi will be back in PSL in 2028'

    Amakhosi endured a frustrating evening as they were held to a goalless stalemate by bottom‑placed Chippa United at Nelson Mandela Bay Stadium in Gqeberha on Wednesday, December 3. Chiefs controlled large spells of possession and carved out chances but failed to convert, leaving them to settle for a single point in their Premier Soccer League away fixture.

  5. CAFCC: In-form Bafana striker helps Stellenbosch go top of standings after Singida clash

    The Cape Winelands side travelled to Zanzibar for their Group C clash against their Tanzanian opponents at Amaan Stadium on Sunday, 30 November. Having opened this phase of the tournament with a 1‑0 win over AS Otoho d’Oyo, Stellies were determined to build on that momentum and reclaim top spot in the pool, keeping their continental ambitions firmly alive.