Celine Abrahams Author Photo

Celine Abrahams

GOAL Contributor

Biography: I studied Journalism at Rosebank College and later deepened my understanding of the business side of sport through the European Sponsorship Association. My career began with Soccer Laduma, where I immersed myself in the heartbeat of South African football, and expanded into women’s sport through gsport4girls, championing visibility and equity in a space that deserves far more spotlight. With a foundation in sports marketing and a lifelong love for the PSL, I bring a unique blend of editorial insight and commercial savvy to every story I tell.

My Football Story: I’m a lifelong Orlando Pirates and Liverpool supporter - two clubs that taught me patience early on, and now reward that loyalty with silverware and pride. My love for football was born in childhood, sitting beside my dad and soaking in the drama of PSL matchdays. What started as fandom evolved into a career rooted in storytelling, advocacy and analysis. From the local flair of South African football to the global pulse of the Premier League, I’ve followed the game with heart and purpose.

Areas of Expertise

South African Premier Soccer League (PSL): Tactical insight, club culture, and league dynamics

Sports Marketing & Sponsorship: Commercial strategy and brand partnerships

Women’s Sport Advocacy: Elevating stories and visibility through gsport4girls

Football Journalism

Favourite Football Memory: Spending weekends with my dad, watching PSL matches and dreaming of being part of the game - that’s where it all began. Every goal, every roar from the crowd, every heartbreak and triumph shaped the journalist I became. Football isn’t just my beat - it’s my story.

Articles by Celine Abrahams
  1. Sundowns’ 2nd star dream rekindled as Lupopo open new chapter ⭐🏆

    Since lifting their first CAF Champions League crown in 2016, the Brazilians have been haunted by the elusive second star. Every season, the ambition burns brighter, yet heartbreak follows. Now, as they gear up to host Lupopo, Masandawana’s quest feels renewed - armed with depth, tactical clarity and continental hunger, this campaign could finally deliver the prize they covet most.

  2. Pirates, Mbokazi & Bafana dropped as Downs, Williams & Banyana star make the CAF Awards finalists list

    Four South African representatives will fly the flag at the 2025 CAF Awards after the Confederation of African Football unveiled its finalists on Sunday, November 16. With places secured across different categories, the announcement highlights the growing influence of South African football on the continental stage and sets the tone for a night of recognition and pride.

  3. Struggling Bafana star warned 'you can’t afford to have bad days' after enduring difficult Pirates start

    Expectations were high when the Sea Robbers unveiled the signing of the 25‑year‑old at the start of the 2025/26 season, with many believing he could add fresh energy to the Buccaneers’ attacking midfield. Yet only a few months into his tenure, sections of the Ghost faithful have voiced criticism, questioning his impact and consistency as he works to settle into life at Pirates.

  4. Ex-Chiefs star hails Pirates' Mbule for proving ‘a lot of people wrong’ after delivering a MOTM performance

    The ‘Master Chef’, as the Buccaneers star is fondly known, delivered a masterful display in Bafana Bafana’s 3–1 triumph over Chipolopolo at Nelson Mandela Bay Stadium on Saturday, November 15. Pulling the strings in midfield, he supplied two crucial assists and showcased vision, creativity, and influence in a commanding team performance that thrilled an energetic home crowd in Gqeberha.