Celine Abrahams Author Photo

Celine Abrahams

GOAL Contributor

Biography: I studied Journalism at Rosebank College and later deepened my understanding of the business side of sport through the European Sponsorship Association. My career began with Soccer Laduma, where I immersed myself in the heartbeat of South African football, and expanded into women’s sport through gsport4girls, championing visibility and equity in a space that deserves far more spotlight. With a foundation in sports marketing and a lifelong love for the PSL, I bring a unique blend of editorial insight and commercial savvy to every story I tell.

My Football Story: I’m a lifelong Orlando Pirates and Liverpool supporter - two clubs that taught me patience early on, and now reward that loyalty with silverware and pride. My love for football was born in childhood, sitting beside my dad and soaking in the drama of PSL matchdays. What started as fandom evolved into a career rooted in storytelling, advocacy and analysis. From the local flair of South African football to the global pulse of the Premier League, I’ve followed the game with heart and purpose.

Areas of Expertise

South African Premier Soccer League (PSL): Tactical insight, club culture, and league dynamics

Sports Marketing & Sponsorship: Commercial strategy and brand partnerships

Women’s Sport Advocacy: Elevating stories and visibility through gsport4girls

Football Journalism

Favourite Football Memory: Spending weekends with my dad, watching PSL matches and dreaming of being part of the game - that’s where it all began. Every goal, every roar from the crowd, every heartbreak and triumph shaped the journalist I became. Football isn’t just my beat - it’s my story.

Articles by Celine Abrahams
  1. Super-subs combine to seal Pirates’ PSL win over Arrows, as Bucs climb back into 2nd place

    A sold-out crowd packed into King Zwelithini Stadium on a buzzing Wednesday night, with anticipation crackling in the air as Abafana Bes’thende welcomed the Buccaneers for a much-anticipated midweek league showdown. The stands were a sea of colour and noise, with fans from both camps in full voice, creating a charged atmosphere under the floodlights.

  1. Pirates bounce back with Polokwane victory ahead of must-win Lupopo clash

    After a bruising CAF Champions League second preliminary round first-leg defeat in the Democratic Republic of Congo over the weekend, the Buccaneers returned to Premier Soccer League action hoping to lift their spirits against Rise and Shine. With the second-leg clash against Saint-Eloi Lupopo looming, the midweek fixture at Orlando Stadium offered a chance to reignite their fighting edge.

  2. CAFCL: Sundowns thump Remo Stars with commanding away win

    The Brazilians kicked off their CAF Champions League journey with a trip to M.K.O. Abiola International Stadium on Sunday, 19 October, for the second preliminary round of the continental showpiece. Ranked among Africa’s elite, the South African side received a first-round bye; a nod to last season’s run to the final, where they ultimately fell short against Egyptian giants Pyramids FC.