Celine Abrahams Author Photo

Celine Abrahams

GOAL Contributor

Biography: I studied Journalism at Rosebank College and later deepened my understanding of the business side of sport through the European Sponsorship Association. My career began with Soccer Laduma, where I immersed myself in the heartbeat of South African football, and expanded into women’s sport through gsport4girls, championing visibility and equity in a space that deserves far more spotlight. With a foundation in sports marketing and a lifelong love for the PSL, I bring a unique blend of editorial insight and commercial savvy to every story I tell.

My Football Story: I’m a lifelong Orlando Pirates and Liverpool supporter - two clubs that taught me patience early on, and now reward that loyalty with silverware and pride. My love for football was born in childhood, sitting beside my dad and soaking in the drama of PSL matchdays. What started as fandom evolved into a career rooted in storytelling, advocacy and analysis. From the local flair of South African football to the global pulse of the Premier League, I’ve followed the game with heart and purpose.

Areas of Expertise

South African Premier Soccer League (PSL): Tactical insight, club culture, and league dynamics

Sports Marketing & Sponsorship: Commercial strategy and brand partnerships

Women’s Sport Advocacy: Elevating stories and visibility through gsport4girls

Football Journalism

Favourite Football Memory: Spending weekends with my dad, watching PSL matches and dreaming of being part of the game - that’s where it all began. Every goal, every roar from the crowd, every heartbreak and triumph shaped the journalist I became. Football isn’t just my beat - it’s my story.

Articles by Celine Abrahams
  1. Chiefs wrap up UK tour against QPR as Bafana defender helps English club keep clean sheet

    Amakhosi wrapped up a spirited outing in the United Kingdom on Saturday, December 6, having faced Manchester United, Leeds United and QPR. The young guns seized the chance to test themselves against overseas opposition, showing grit and hunger while soaking up valuable lessons. A tour that toughened their resolve and showed they can rise to grander occasions.

  2. ‘One would fancy him to be in Bafana-AFCON squad ahead of Foster’ - Broos urged to add World Cup goalscorer

    The Belgian mentor recently unveiled his final 25‑man squad set to carry South Africa’s hopes at the 2025 Africa Cup of Nations in Morocco. With a blend of seasoned campaigners and rising talents, the group will aim to showcase resilience, unity and ambition on the continental stage as Bafana Bafana prepare to fly the national flag high in pursuit of glory.

  3. ‘Chiefs are going to position nine; Relegation is looming for them - Amakhosi will be back in PSL in 2028'

    Amakhosi endured a frustrating evening as they were held to a goalless stalemate by bottom‑placed Chippa United at Nelson Mandela Bay Stadium in Gqeberha on Wednesday, December 3. Chiefs controlled large spells of possession and carved out chances but failed to convert, leaving them to settle for a single point in their Premier Soccer League away fixture.

  4. CAFCC: In-form Bafana striker helps Stellenbosch go top of standings after Singida clash

    The Cape Winelands side travelled to Zanzibar for their Group C clash against their Tanzanian opponents at Amaan Stadium on Sunday, 30 November. Having opened this phase of the tournament with a 1‑0 win over AS Otoho d’Oyo, Stellies were determined to build on that momentum and reclaim top spot in the pool, keeping their continental ambitions firmly alive.

  1. Chiefs coach backs winless Amakhosi to progress in CAFCC, hailing the team’s ‘mentality & display’

    The Glamour Boys remain in pursuit of their first maximum points in Group D, with the Soweto giants still battling to find their rhythm on the continental stage. After two matches played, Chiefs sit in third place with just a single point to their name, leaving plenty of work ahead if they are to climb the standings and keep their qualification hopes to the next round alive.

  2. Mokwena frustrates Downs as PSL champs drop points in Algiers

    The defending Premier Soccer League champions continued their continental journey on Friday, 28 November, travelling to Stade Ali Ammar Dit Ali La Ponite with the aim of extending their winning start in the CAF Champions League. The Brazilians had opened their group stage campaign in style last weekend, securing a 3-1 victory over Saint Eloi Lupopo at Loftus Versfeld Stadium.