Celine Abrahams Author Photo

Celine Abrahams

GOAL Contributor

Biography: I studied Journalism at Rosebank College and later deepened my understanding of the business side of sport through the European Sponsorship Association. My career began with Soccer Laduma, where I immersed myself in the heartbeat of South African football, and expanded into women’s sport through gsport4girls, championing visibility and equity in a space that deserves far more spotlight. With a foundation in sports marketing and a lifelong love for the PSL, I bring a unique blend of editorial insight and commercial savvy to every story I tell.

My Football Story: I’m a lifelong Orlando Pirates and Liverpool supporter - two clubs that taught me patience early on, and now reward that loyalty with silverware and pride. My love for football was born in childhood, sitting beside my dad and soaking in the drama of PSL matchdays. What started as fandom evolved into a career rooted in storytelling, advocacy and analysis. From the local flair of South African football to the global pulse of the Premier League, I’ve followed the game with heart and purpose.

Areas of Expertise

South African Premier Soccer League (PSL): Tactical insight, club culture, and league dynamics

Sports Marketing & Sponsorship: Commercial strategy and brand partnerships

Women’s Sport Advocacy: Elevating stories and visibility through gsport4girls

Football Journalism

Favourite Football Memory: Spending weekends with my dad, watching PSL matches and dreaming of being part of the game - that’s where it all began. Every goal, every roar from the crowd, every heartbreak and triumph shaped the journalist I became. Football isn’t just my beat - it’s my story.

Articles by Celine Abrahams
  1. PSL transfer rumours: Pirates net international midfielder

    Check out the latest transfer news and rumours from Amakhosi, Buccaneers, Masandawana and the rest of the PSL teams. The 2025/26 winter transfer window came and went with all the PSL clubs reinforcing their squads. However, with the summer transfer window fast approaching, technical benches will be re-examining their squads and looking for the perfect player to plug a gap or drive them onto meeting their season ambitions.

  2. ‘Chiefs are going to position nine; Relegation is looming for them - Amakhosi will be back in PSL in 2028'

    Amakhosi endured a frustrating evening as they were held to a goalless stalemate by bottom‑placed Chippa United at Nelson Mandela Bay Stadium in Gqeberha on Wednesday, December 3. Chiefs controlled large spells of possession and carved out chances but failed to convert, leaving them to settle for a single point in their Premier Soccer League away fixture.

  3. CAFCC: In-form Bafana striker helps Stellenbosch go top of standings after Singida clash

    The Cape Winelands side travelled to Zanzibar for their Group C clash against their Tanzanian opponents at Amaan Stadium on Sunday, 30 November. Having opened this phase of the tournament with a 1‑0 win over AS Otoho d’Oyo, Stellies were determined to build on that momentum and reclaim top spot in the pool, keeping their continental ambitions firmly alive.

  4. Chiefs coach backs winless Amakhosi to progress in CAFCC, hailing the team’s ‘mentality & display’

    The Glamour Boys remain in pursuit of their first maximum points in Group D, with the Soweto giants still battling to find their rhythm on the continental stage. After two matches played, Chiefs sit in third place with just a single point to their name, leaving plenty of work ahead if they are to climb the standings and keep their qualification hopes to the next round alive.

  1. Mokwena frustrates Downs as PSL champs drop points in Algiers

    The defending Premier Soccer League champions continued their continental journey on Friday, 28 November, travelling to Stade Ali Ammar Dit Ali La Ponite with the aim of extending their winning start in the CAF Champions League. The Brazilians had opened their group stage campaign in style last weekend, securing a 3-1 victory over Saint Eloi Lupopo at Loftus Versfeld Stadium.

  2. CAFCC: Bafana star strikes in stoppage time as Stellenbosch edge Otoho to claim maximum points

    Last season’s CAF Confederation Cup semi-finalists, Stellies, launched their group stage journey at New Peter Mokaba Stadium in Polokwane on Sunday, 23 November. The Cape Winelands outfit, who thrilled fans with a deep run in the previous campaign, fell short in the last four against Tanzania’s Simba SC but now return determined to go further.

  3. Lakay reminds Bafana of his quality with goal & MOTM heroics to boost Ceramica's EPL title bid

    The South African forward has quietly carved out a stellar campaign in Egypt, delivering consistent performances that have propelled his club to the summit of the log standings. Sitting above giants Al Ahly, Zamalek and Pyramids FC, his form has been instrumental in maintaining their grip on first place and reinforcing his growing reputation in North Africa.