Explained: The strict rules England fans must follow when buying beer at Euro 2024 matches

One of the primary changes is that supporters can only purchase two beers at a time at stadium bars. These drinks must be consumed before taking their seats to watch the game. This measure aims to curb excessive drinking and ensure a safer environment within the stadium.

Chief Police Director Peter Both clarified that while no outright alcohol bans have been implemented at Euro 2024 venues, fans will not be allowed to take alcoholic beverages purchased within the stadium into the seating areas. This is a significant departure from the norm in Germany, where it is typically permissible to carry beers to one's seat.

“In contrast to the league match, we have agreed that alcoholic drinks purchased in the stadium may not be taken into the stadium,” Both stated in an interview with The Sun.

“This means that they cannot, as is usually the case, buy two carriers of beer and then take them to their seats. They are only allowed to consume alcoholic drinks at the stands.”

These restrictions will be particularly stringent in Gelsenkirchen, where England will commence their Euro 2024 campaign against Serbia. There are heightened concerns about potential clashes with pro-Vladimir Putin “ultras,” prompting authorities to enforce strict controls around sensitive sites in the city centre. As part of these measures, there will be restrictions on the sale of alcohol in glasses and bottles on match days to prevent any potential security threats.

The move to impose stricter alcohol regulations at Euro 2024 follows a similar trend seen during major tournaments. For instance, during the 2022 Qatar World Cup, authorities made a last-minute decision to halt beer sales within stadiums, causing significant uproar among fans. Although the current measures in Germany are not as extreme, they reflect a growing trend towards tighter alcohol control at large sporting events to enhance safety and security. However, they have to shell out approximately £4 per pint at the Euros, a steep decline from the £7 a pint at certain spots in England.

For the organizers of Euro 2024, the challenge lies in balancing fan enjoyment with safety and security concerns. The decision to restrict alcohol consumption in the stadium is part of a broader strategy to prevent disorder and ensure a smooth experience for all attendees. The Three Lions will start their campaign against Serbia on June 16.