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Aditya Gokhale

VIDEO: Rob McElhenney and Tom Brady welcome Snoop Dogg to the Championship after rap icon buys into Swansea

Swansea City
Wrexham
Birmingham City
Championship

Snoop Dogg has officially joined Swansea City as a minority owner, with fellow Championship club co-owners Rob McElhenney and Tom Brady welcoming the rap legend to the league. The 53-year-old appeared as the face of Swansea's 2025-26 kit launch, and the club have now confirmed his long-term investment in their ownership group.

  • Snoop Dogg joins Swansea as minority co-owner
  • Appeared in the Championship club's 2025-26 kit launch
  • Brady and McElhenney welcome him to Championship
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  • WHAT HAPPENED?

    Snoop Dogg has taken a minority ownership stake in Swansea City, becoming a surprise addition to the Championship’s growing list of celebrity backers. He was featured in Swansea’s 2025-26 home kit launch, sparking speculation about a deeper involvement. Brady, co-owner of Birmingham City, and Wrexham co-owner Rob McElhenney have now welcomed the rap legend to the league as a fellow owner.

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  • THE BIGGER PICTURE

    Snoop Dogg follows in the footsteps of Luka Modric, who also recently joined Swansea’s ownership group. His involvement adds global star power and attention to the Welsh club. Swansea hinted that the rapper will play an active role in shaping the club’s brand and future, just as Brady and McElhenney have played at their clubs.

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  • Snoop DoggGetty Images

    WHAT NEXT FOR SWANSEA?

    The Swans will look to capitalise on Snoop Dogg’s influence as they prepare for the new Championship season. His presence is expected to boost global visibility and potentially attract new commercial opportunities. On the pitch, Swansea aim to challenge for promotion under a new-look leadership team and potentially return to the Premier League.