David Beckham starts new career! Man Utd legend & Inter Miami owner begins new business venture based on 'passion project' as family net worth hits £500m mark

Beckham announced the launch of BeeUp, a honey-based snack aimed at kids as a healthier alternative to sweets. The products hit U.S. shelves this week at major retailer Target, with Beckham proudly sharing his excitement on Instagram. He posted a photo in front of the stocked shelves.

"My love of beekeeping and making my own honey began as a hobby and quickly grew into a passion," Beckham explained in June. "As a father and former athlete, it's always been important to me to give my kids wholesome alternatives to sweets. That's why I created BEEUP-a new snack brand rooted in honey, my love for family, and active living.

"Whether it's early mornings, after-school sports, or weekend adventures, BEEUP delivers better energy, one delicious bite at a time. This time-tested superfood tastes delicious and provides the energy kids need - perfect for fuelling up before practice, lessons, or games."

This new venture arrives as the Beckham family’s net worth crossed the £500m ($675m) mark, cementing David and Victoria's status as one of the UK’s wealthiest celebrity couples. Beckham has built his fortune through football, sponsorships, business deals, and Inter Miami’s stunning growth in value. BEEUP marks his latest move to diversify 'Brand Beckham' even further.

BEEUP will continue its rollout across the U.S. in the coming months, with Beckham expected to expand the brand internationally. The ex-England captain’s growing empire shows no signs of slowing, with Inter Miami and now BEEUP at the heart of his business portfolio.