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Bayern Munich sporting director Max Eberl has launched a scathing attack on FIFA president Gianni Infantino, expressing his disgust at proposals to involve private investors in the World Cup. The outspoken Bavarian chief suggested that the global governing body has lost its way, prioritising commercial gain over the integrity of the sport.

Gianni Infantino’s move to sell stakes in FIFA’s commercial rights is part of a disheartening trend stripping the soul from professional sports.

FIFA president Gianni Infantino has presented member federations with a massive financial incentive to approve his controversial plan to sell stakes in the World Cup. The 211 associations face a strict September 19 deadline to accept the proposal, which has already sparked severe backlash from major European governing bodies.

FIFA has confirmed it is exploring a proposal to create a $20 billion company that would combine commercial rights and event operations across its men's, women's and youth tournaments. The new entity would sell minority stakes to private investors while, FIFA says, leaving control of competitions, governance and the international match calendar with soccer's global governing body.