Sanchez, in a Harvard Business School case study, compared UEFA under current president Aleksander Ceferin to the doomed musicians on the Titanic, playing as the ship sank, to illustrate his belief that the current system is failing.
The Real chief executive argued that fundamental changes are essential for football’s future, stating: “If we want to preserve football’s leadership position in the sport and entertainment industry, we have to change the system. The current governing bodies are like the musicians on the Titanic, who kept playing even when the ship went under. The system as we know it is over – we need to organise things differently in the industry. That was the rationale behind the Super League and it is even more pressing now.”