Chelsea have often been accused of having a scattergun approach to the transfer window since the BlueCo takeover three years ago, and with good reason. But despite another flurry of business, a more targeted approach suggests lessons have been learned and plenty of money has been recouped amid some unbelievable turnover, while the youth-focused model might actually be paying dividends.
At long last, the west Londoners have moved to reinforce the striker department in a big way, spending a combined £90 million ($121m) to sign Liam Delap and Joao Pedro from Ipswich and Brighton respectively. English winger Jamie Gittens is another attacking addition, arriving from Borussia Dortmund, while we have known for some time that Brazilian wonderkid Estevao Willian would be joining the cause after a £56m ($71m) transfer was pre-agreed with Palmeiras last summer. It seems Chelsea are determined to continue with this spending spree on forward players, too, with both RB Leipzig's Xavi Simons and Manchester United outcast Alejandro Garnacho widely expected to arrive before the window closes on September 1.
In midfield, Dario Essugo's arrival was also agreed ahead of time with Sporting CP, and at the back, 19-year-old Jorrel Hato is considered a key signing for the long-term. The latter could be thrown straight in at the deep end after Levi Colwill suffered an ACL injury, with Chelsea supposedly reluctant to enter the market again for a replacement.
The Blues might be closing in on a £250m ($336m) spend this summer, but that has been facilitated by some impressive outgoing business. Most notably, Noni Madueke has completed a big-money transfer to Arsenal for more than £20m ($27m) in profit after a middling two-and-a-half seasons at Stamford Bridge, while almost all of the £46m ($62m) spurned on Joao Felix last year could be recouped (if add-ons are met) after Al-Nassr came calling.
Elsewhere, bit-part midfielder Kiernan Dewsbury-Hall has been sold to Everton for more or less the same fee paid to Leicester last year, and Chelsea have almost doubled their money by cashing in on goalkeeper Djordje Petrovic, who has joined Bournemouth for £25m ($34m). Burnley have certainly helped to balance the books, signing Cobham academy graduates Bashir Humphreys and Armando Broja and unwanted midfielder Lesley Ugochukwu for around £55m ($74m) overall in what looks like incredible business on paper. Goalkeepers Kepa Arrizabalaga and Marcus Bettinelli have also gone for small fees, joining Arsenal and Manchester City respectively.
Strasbourg, the Blues' sister club, have been leaned upon in a big way, with forgotten midfielder Mathis Amougou sold to the Ligue 1 side for a loss, where he joins loanees Kendry Paez, Mike Penders and Mamadou Sarr. Striker Marc Guiu has embarked on a Premier League loan at Sunderland.
Despite all of that, there is still plenty of work to be done, with the club determined to shift the likes of Raheem Sterling, Ben Chilwell, Axel Disasi, Christopher Nkunku, Carney Chukwuemeka AND Renato Veiga before the window is out in this latest squad refresh.