U.S. Soccer chief commercial officer David Wright expressed his excitement on the deal in statement:
"This is an incredible step forward in our service to soccer strategy and to further growing the game which highlights the longest-running and most inclusive soccer tournament in the United States. CBS Sports has shown a tremendous commitment to offer accessibility for all soccer fans and to grow the sport domestically and globally, and we’re excited to have the Lamar Hunt U.S. Open Cup featured among the world’s most exciting soccer competitions."
CBS executive vice president, programming Dan Weinberg echoed the sentiment:
"The Lamar Hunt U.S. Open Cup is a marquee addition to CBS Sports’ premium soccer portfolio with its reach across all levels of the domestic game. We’re expanding our coverage by making the tournament’s exciting competition more accessible to fans than ever before and further solidifying Paramount+ as the premier destination for soccer in this country."