UEFA set to freeze Euro 2028 ticket costs in blow to FIFA's pricing model
UEFA is set to freeze ticket prices broadly for Euro 2028, ensuring football remains accessible across the UK and Ireland. This commitment is in direct contrast to FIFA’s widely criticised pricing strategy for the 2026 World Cup in North America. By prioritising affordability and larger allocations for national associations, European football's governing body aims to protect fans from the hyper-inflation currently seen in global sports.