In the publication ‘Introducing Grit, Rigour & Humour: the Ineos Story’, Ratcliffe details how, during a trip around the Pacific, he "felt the ground tremble every time a Cook Islander smashed into another in a local rugby match”. He saw one player "carted off in the back of a pick-up with a broken leg", with Ratcliffe describing said incident as a "far cry from Bruno Fernandes clutching his untouched face in the Liverpool debacle recently" – after seeing United suffer a humbling 7-0 defeat against their arch-rivals in the 2022-23 campaign.