SAFA confirm new technical sponsor as Bafana Bafana go to the 2026 FIFA World Cup kitted by popular brand

The South African Football Association has announced a new technical sponsor, describing it as "the return of an iconic partnership." 

German sportswear manufacturer Adidas are back to provide kits and equipment for all SAFA national teams.

They return on a three-year partnership as they replace Le Coq Sportif who have been with SAFA for the past five years.

“This partnership is more than a sponsorship – it’s a return to shared values of pride, resilience, and performance,” said SAFA Chief Executive Officer Lydia Monyepao. 

"Adidas has long been part of our football story, and together we’ll inspire South Africans everywhere to believe that they’ve got what it takes. 

"This return also marks the strengthening of our standing among the global football nations community as we compete at FIFA and CAF tournaments regularly and being supported by a brand that invests in innovation, performance and style to meet the needs of a modern sports organisation like us.

“Football has the power to change lives whilst uniting and inspiring," Adidas South Africa Senior Brand Director  Tom Brown said.

"Adidas has a proud and rich football heritage, pioneering products for the best teams and athletes around the world. We’re proud to again stand alongside Bafana Bafana, Banyana Banyana and other SAFA teams as they represent the spirit of South Africa on the international stage.”

SAFA national teams will start wearing Adidas kits in March 2026 and Bafana Bafana will go to the World Cup in June sponsored by the German company.

That also means Bafana will go for a third FIFA World Cup with Adidas as their technical partner after the two were together at the 2002 and 2010 editions.