It wouldn't be tough to guess which two players are selling more shirts than Messi for Barcelona: they are Lamine Yamal, heralded as the heir to the 37-year-old, and veteran striker Robert Lewandowski.
Although the club is unable to sell products featuring Messi's name or license until he retires, his shirt remains one of the top sellers at official stores. Many tourists buy a plain jersey and have it customized with Messi's name and number 10. Despite Messi never wearing the current design, the shirt's demand surpasses that of most players in the squad, only trailing Lewandowski and Yamal, who are first and second in terms of shirt sales, respectively.