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Another huge Wrexham deal! Ryan Reynolds and Rob McElhenney unveil club's official sports drink partnership in trademark style

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  • Wrexham announce partnership with Gatorade
  • Owners joke about filling water bottles with gin
  • Club ramp up sponsorship after second promotion
  • WHAT HAPPENED?

    The north Wales club announced the deal, which will supply Gatorade products to the men's and women's sides and see products featured in the wildly-popular Welcome to Wrexham documentary series, accompanied by some very on-brand remarks from the club's Hollywood owners.

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  • Ryan Reynolds Rob McElhenney WrexhamGetty

    WHAT REYNOLDS AND MCELHENNEY SAID

    Announcing the deal via the club's official website, Reynolds and McElhenney said: “We are incredibly pleased and humbled to welcome Gatorade as an official partner of Wrexham Association Football Club. We are officially pretty darn official! Our decision early on to have Aviation Gin in those water bottles was reckless and shortsighted. Luckily, our team has forgiven us and has gone on to perform admirably, in part thanks to Gatorade! We look forward to a few more Gatorade dunks in the years to come.”

  • THE BIGGER PICTURE

    The step up to League One, which regularly features a host of big clubs aiming to climb back to the Championship, promises to be a huge challenge for those Reynolds and McElhenney have entrusted to run the club. But one advantage Wrexham should be able to exploit is an unprecedented ability to earn commercial income, exemplified by the Gatorade deal and another pre-season tour of the United States featuring three matches against opponents soon to be announced.

  • AFC WREXHAM PROMOTION CELEBRATIONGetty Images

    WHAT NEXT FOR WREXHAM?