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The 2026 World Cup is set to be a historic tournament, unlike any that have come before it. Expanded to 48 teams for the first time and spread across three countries - the United States, Canada and Mexico - it promises to be the biggest spectacle in the competition’s near-100-year history.

Excitement is building ahead of the start of the latest installment of the greatest show on earth - the World Cup. Throughout the showpiece tournament in North America, GOAL, in association with eToro, is tracking the value of 10 of the world's most sought-after talents. Will their price rise or plummet? Follow our unique player value tracker to find out...

The 2026 World Cup is almost here. After years of build-up, dramatic qualifiers and numerous good - and bad - news stories surrounding FIFA's flagship finals, players and coaches from around the world are completing their last preparations while descending on the United States, Mexico and Canada for the biggest international football tournament to ever have been staged.

The World Cup kicks off in Mexico City with the first of 104 matches. European teams are favoured to triumph, but there could be value elsewhere.