And then, there’s the issue of money. In 2021, the U.S. Supreme Court opened the doors to allowing student athletes to profit off their Name, Image and Likeness (NIL). What followed has been a recruiting arms race, with companies small and large investing heavily in college athletes. The most lucrative deals came in two major collegiate sports: football and basketball.
Men’s college soccer is, in most cases, not a revenue-generating sport, and has relatively low publicity compared to its counterparts. But there are complexities. Most NIL deals, historically, came from university donors, who poured money into collectives - effectively to encourage players to “sign” for colleges. It’s what Dow relied on for Vermont.
“If we can raise $150,000 to $200,000 a year, we can think about national championships in the future,” he said. “So, yeah, that's the alumni are really, really important.”
But four years on from that original deal, things might yet shift again. As part of a settlement to a class-action lawsuit, which took effect last month, schools will be able to dole out up to a combined $20.5 million in payments to any or all of their athletes. Virtually all of the money will go to football players and to a lesser extent, men’s basketball players.
The settlement allows universities to pay students directly, and it comes with a number of restrictions on students’ compensation and colleges’ athletic programs. Students in top athletic programs will now need approval to receive compensation from brands or donor groups.
Colleges will also be able to give out more athletic scholarships, but in exchange, schools are required to further limit the number of players on each team who are eligible for tuition aid. College soccer teams can now hand out a maximum of 28 scholarships. It remains to be seen how many of those will actually be filled out - or how much money each individual sport will get.
There are concerns, Wiese admitted, that it could have an adverse effect on non-revenue sports - soccer among them. Some schools might spend more on revenue-generating programs, such as football and basketball. The solution, he fears, could be soccer programs disappearing altogether - stripped of financial support.
“We're non-revenue, and we're at real risk of saying, well, ‘One easy way of saving money is let's cut men's soccer,’ depending on the philosophy and situation of these schools,” Wiese said.
Or, perhaps more immediately, schools will want to allocate their available cash to win-now players - and not the American teenager they once valued so highly.
“You're going to fill those 28 spots with the 24-year-old international player,” Wiese said. “You're going to fill those spots for the transfer who may be able to fill an immediate need, or grad student. And what you're finding is there's less room for the really good 18-year-old American player.”