Ronaldo crowned as most marketable footballer in 2025
Cristiano Ronaldo has been crowned as the most marketable footballer in the world, ahead of the likes of Lionel Messi and Jude Bellingham, in SportsPro's 16th annual ranking. The study, which includes sportspeople from multiple disciplines, named Formula One driver Lewis Hamilton as the most marketable athlete, with Ronaldo finishing fifth overall, ahead of sixth-placed Neymar.