Speaking on the noble initiative, United CEO Omar Berrada said: “Through the power and innovation of our relationship with Qualcomm Technologies we are proud to use the front of the Manchester United shirt to tell the story of the vital work undertaken by (RED) to fight against health injustice.
“Qualcomm Technologies shares our ambition to use football as a force for good and this activation underlines that aspiration, especially at a time when the world faces enormous challenges in helping the most vulnerable in society.”
Don McGuire, SVP and Chief Marketing Officer of Qualcomm, stated: “We believe that Snapdragon technology can help change the world, and we are proud to support (RED) and its mission to eradicate health injustice. Snapdragon is inside billions of devices around the world that people use every day, bringing technology to people’s fingertips and delivering lifechanging access to healthcare and other resources that would be inaccessible otherwise.
"As the front of shirt partner for Manchester United, we understand the power of the team’s front of shirt placement, with one Manchester United Premiere League match providing the same exposure as a championship level sporting event, and we couldn’t think of a better organization to spotlight for the more than one billion Manchester United fans than (RED).”