'What a player, what a man' - Danny Dyer tells Julen Lopetegui to build West Ham around daughter Dani's fiancé Jarrod Bowen in hilarious new advert - and admits he loves Hammers 'more than me kids!'

Former Real Madrid and Wolves boss Lopetegui succeeded David Moyes as Hammers boss earlier this summer and now his side are gearing up for the new Premier League season. Ahead of kick-off, actor Dyer has urged 'Jules' to put England winger Bowen, who is in a relationship with his daughter Dani Dyer, front and centre for West Ham going forward.

The English actor told Sky Sports, as part of their 'Messages of hope' campaign speaking to fans from all 92 Football League clubs: "This is a message for West Ham's new gaffer. Can I call you Jules? You're now the manager of my one true love. I love West Ham more than me kids and I just wanted to congratulate ya.

"You are about to embark on an incredible journey with the West Ham family. We're the most powerful, passionate fans that the world has ever seen. We're European champions, we want exciting football. No fear. I want every player to die for their shirt.

"You've been blessed with Jarrod Bowen. What a player. What a man. The team needs to be built around him. I love you, Jules. Don't let me down. God bless ya."

This is a new, important era of West Ham's history as they try to build on the success laid down by Moyes, who led the Hammers to the Europa Conference League title and regularly helped them qualify for Europe. But fans are craving more attractive football and if Bowen - who scored 20 goals and bagged 10 assists last season - can maintain the standards he set last term, they could get off to a good start.

Lopetegui's West Ham side have their final pre-season game against Spanish team Celta Vigo on Saturday afternoon, before beginning their new Premier League campaign at home to Aston Villa on Saturday, August 17.