This sponsorship comes during a critical period for Barcelona, who remain under pressure from La Liga’s financial fair play rules. The club are currently outside the 1:1 spending ratio and are seeking to generate extra funds so they can register new signings such as Joan Garcia. The €44m cash injection aids compliance with La Liga regulations, directly impacting their plans for Garcia and potentially other players needing registration this summer.
A statement from the club read: "FC Barcelona, through the Barca Academies system, will create and develop a program of sports activities - including camps and clinics - aimed at children in the region to encompass structured and inclusive development across several key disciplines: Football, Basketball, Handball, Futsal, and Roller Hockey. In addition, from the Barca Innovation Hub (BIHUB), will develop specific programs for adults, deploying coach training careers that will nurture talent and expand the knowledge of these professionals under the Barca methodology on the following topics: Advanced Technical Training, Age-Group Sports Structuring, Sports Science Integration and Joint Organization of Sporting Events and Clinics."