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Excitement is building ahead of the start of the latest installment of the greatest show on earth - the World Cup. Throughout the showpiece tournament in North America, GOAL, in association with eToro, is tracking the value of 10 of the world's most sought-after talents. Will their price rise or plummet? Follow our unique player value tracker to find out...

The World Cup kicks off in Mexico City with the first of 104 matches. European teams are favoured to triumph, but there could be value elsewhere.

There's just one week to go until the biggest show on earth gets underway, with the 2026 World Cup kicking off on June 11. If you haven't already caught a serious case of World Cup fever, what better way to get in the mood than by checking out the very best kits that will be on show in North America this summer.

Lionel Messi has added yet another illustrious trophy to his unparalleled collection after being named the winner of the 2026 Princess of Asturias Award for Sports. The Inter Miami superstar succeeds tennis legend Serena Williams in receiving one of Spain's highest distinctions, sparking a wave of congratulations from across the globe, including from his former home at Barcelona.