Cruyff heading back to Ajax! Ex-Barcelona director Jordi's secret meeting with Dutch giants revealed with return to stadium named after legendary father Johan possible

The race to find Ajax’s next technical director intensified this week after Geelen and Beuker were photographed holding talks with Cruyff at the Torre Melina a Gran Melia hotel in Barcelona. The meeting, initially intended to be discreet, became public when an observant Dutch resident living in Spain captured the photo of Cruyff and his manager with Ajax bosses, the image was shared by De Telegraaf.

Ajax more or less acknowledged that negotiations are underway. When approached, Geelen said: “It's true that we're working on important projects. We'll comment on that when there's news to report. That's not the case yet.” Cruyff also declined to go into details, insisting: “This isn't the time to say anything.”

The secretive nature of the meeting highlights Ajax’s urgency as the delegation flew from Amsterdam early on Monday despite the club preparing for a Champions League match against Benfica the following evening. It signals that Cruyff is not only a leading candidate, but potentially the leading candidate to replace departing technical director Alex Kroes.

Ajax’s pursuit of Cruyff comes amid institutional chaos as Kroes, who was originally hired to stabilise the sporting department, announced earlier this month that he would step down after taking responsibility for the team’s alarming decline. Prior to this, he had been suspended following a Supervisory Board ruling that he purchased up to €190,000 worth of club shares one week before officially taking office.

Although he later returned in a technical capacity, his decision to leave has forced Ajax to scramble for solutions. At the club’s annual stakeholders’ meeting, Geelen confirmed that recruiting a technical director takes priority over appointing a permanent manager.

Ajax explored several options, reportedly including former sporting director Marc Overmars, but he dismissed the approach, calling his Amsterdam chapter “closed.”

Cruyff, meanwhile, arrives with a notable resume, he previously held technical roles at AEK Larnaca, Maccabi Tel Aviv and Barca, where he assisted Xavi Hernandez during the club’s squad rebuild. Since early 2024, he has served as an advisor to the Indonesian FA. In the Dutch press however, he is now viewed as a serious contender to restore direction to a club drifting both on and off the pitch.

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Should Cruyff accept the role, he would inherit a challenge reminiscent of his father Johan's famous Velvet Revolution. In 2010, the elder Cruyff wrote that “Ajax was no longer his Ajax” and declared the situation “even worse than the period before Rinus Michels joined the club in 1965.” His intervention triggered a structural overhaul that led to seven Eredivisie titles, a Europa League final and a Champions League semi-final run.

Ajax have since disintegrated in recent years and failed to arrest their decline this season. They brought back former player and coach John Heitinga to lead the team for a second time this season, though he was recently sacked. They are currently sixth in the Eredivisie following a shock defeat to Excelsior at the weekend and sit bottom of the Champions League with zero points, one goal scored and 14 conceded from four matches.

Jordi would now be tasked with rescuing Ajax from a similarly bleak state. Like his father, Jordi is known to value the presence of club DNA, and many within Amsterdam believe he could help restore the familiar Ajax identity that has faded since Overmars' departure.

Cruyff’s network also allows for modern solutions. While he respects Ajax traditions, he may not hesitate to appoint a foreign coach if required, “a Spanish coach from his network,” as Dutch reports put it, pointing to success stories such as Francesco Farioli in the Eredivisie.

This week’s Barcelona meeting shows that Ajax are not willing to wait until the January window to put the club back on track. With the team tumbling down the league and European results inconsistent, the management believes the new technical director must arrive before the winter break so he can immediately initiate structural reforms.

Cruyff is seen as someone who understands both Ajax’s traditional principles and the demands of modern football. And. the fact that Geelen and Beuker travelled personally, despite the Champions League fixture against Benfica looming, underlines that the Amsterdam giants want a resolution quickly. If Cruyff is appointed, he will oversee managerial recruitment, squad planning, youth integration and long-term strategy.

Ajax aim to make an appointment before the winter break, and Cruyff is firmly among the frontrunners, if not the favourite. The Supervisory Board will now evaluate the Barca discussions before deciding whether to proceed to the final negotiation phase.