Paulo Dybala take a bow.
Stepping up from around 25 yards out, the Argentine sensation curled a delicious free-kick over the wall and into the top corner of the net.
The goal gave Juve a 2-0 lead in the game as they look to move further clear at the top of the Serie A table.
Speaking prior to the game, Palermo president Maurizio Zamparini labelled Dybala, who joined Juve in 2015 from their Serie A rivals, the new Messi and valued him at €150 million.
The 23-year-old has been linked with the likes of Manchester United, Real Madrid and Barcelona although Goal understands he will commit his future to Juve and sign a new deal until 2021.