Speaking at a fan forum, Craig said: "Clearly we are not happy with the men's first team's start to the season and results are not where we want them to be. There is a huge amount of change going on. We believe we came out of the summer transfer window with a stronger squad, but it's one that is still evolving with a number of younger players who will keep getting better.
"So there have been changes on the pitch, but also off the pitch with Dan Ashworth and Jason Wilcox joining the club. They are transforming our sporting structure off the pitch. We know there's still a lot to do. The women's first team has started its season well, with a 100 per cent record so far in the WSL. Whilst the main focus of the fans' forum has always been on fan issues, we will endeavour to keep the forum briefed on football developments and provide access to football leadership from time to time."