That night, Rooney shared the stage with Manchester United legend George Best, who was honoured with a lifetime achievement award. Also among the winners was former Arsenal manager Arsene Wenger, who won the coach of the year award as he guided the Gunners to a double.
While Rooney was making headlines as England’s next big thing, controversy quietly brewed behind the scenes. Moyes, his then-manager, barred Rooney’s teenage sweetheart Coleen from joining him at the prestigious ceremony.
"That night was when I won the Young Sports Personality of the Year medal and I had a chewing gum like this," he began during a chat on The Wayne Rooney Show. "I was chewing like that and I had a tie, but I didn't tie it all the way up. And I hated wearing suits, so I got hammered for it in the press. But Coleen was meant to come. She borrowed money off her mum to buy a dress Moyes wouldn't let her come because we were under 18. So it was in London, the award, so yeah, I got a bit of a stiff because I didn't know the etiquette of going to the Sports Personality Awards. I would have gone in a tracksuit if I could."





