WATCH: ‘The Messi Experience’ – Fans get ‘once-in-a-lifetime’ chance to be Leo as ‘immersive adventure’ allows Inter Miami & Argentina superstar’s boots to be filled

Multimedia companies Primo Entertainment and Moment Factory are promising fans of the Argentine superstar an “immersive technological experience rich in interactivity, compelling stage design, and captivating storytelling” when their interactive “adventure” opens in Miami in April 2024.

‘The Messi Experience’ features “state-of-the-art” production – including 360-degree mapping technology, 3D visuals and artificial intelligence that allows followers of the Inter Miami forward to experience scenes from Messi’s life and record-breaking playing career.

There will be nine installations in total, featuring digital and physical games that help visitors learn the skills that have made World Cup winner Messi an all-time great – with the man himself saying: “I am very happy to be part of this project that allows fans to get closer to my journey on and off the field. Throughout my career, I have always strived to inspire and connect with people through my passion for football. This experience will offer a unique opportunity to relive the most memorable moments and feel the emotions that have shaped my path.”

‘The Messi Experience’ claims to deliver an opportunity to be “a part of history and witness the magic of his career, from his early dreams to his relentless pursuit of World Cup glory”. Each individual experience will last around 75 minutes, with fans able to sign up for exclusive access to tickets before they hit general sale on October 26.