UEFA president Aleksander Ceferin said, with younger viewers also being catered to: “With this change, we are placing the fans' experience at the heart of our planning. The Uefa Champions League final is the highlight of the football season, and the new kick-off time will make it even more accessible, inclusive, and impactful for everyone involved.
“While a 21:00CET kick-off is well suited for midweek matches, an earlier kick-off on a Saturday for the final means an earlier finish - regardless of extra time or penalties - and offers fans the opportunity to enjoy the rest of the evening with friends and family, reflecting on the game of the season.”