Riccardo Calafiori named adidas' first ever underwear ambassador as Arsenal star models new collection

At just 22 years old, the Italian defender has been selected to front the launch of adidas’ Active Flex Collection, marking a new chapter in the brand’s journey into performance underwear. Calafiori's appointment as the brand’s inaugural underwear ambassador signals a blend of fashion, sport, and everyday lifestyle.

To introduce the new collection, adidas has released a series of visuals portraying Calafiori in everyday settings. From lounging in the changing room post-match to completing laundry duties at a local laundrette, the campaign aims to present the Italy international in his most natural states, showcasing comfort and style in equal measure.

Designed with athletes’ comfort and movement at the forefront, the Active Flex Collection aims to deliver undergarments that are just as functional as they are stylish. Engineered using soft, stretchable cotton, each piece incorporates moisture-wicking capabilities to keep wearers dry throughout the day. One of the standout features is the 4-way stretch fabric, providing flexibility from every angle and promoting freedom of motion - ideal for both athletic activity and relaxed wear. Additionally, the line includes chafe-resistant seams and a contoured pouch designed to offer secure, supportive wear from morning through night.

Arsenal are set to host French giants Paris Saint-Germain on Tuesday night in the highly anticipated first leg of their UEFA Champions League semi-final at the Emirates Stadium. Calafiori is facing a race against time to be fit.