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adidasJuventus and adidas have officially unveiled the club’s new home kit for the 2026-27 season, bringing back the classic black and white stripes, with some added twists.
GOAL takes a look at everything you need to know about Juventus' new 2026-27 kits, including the release dates, price, design inspiration and where fans can buy them.
adidasThe Juventus 2026-27 home kit represents a bold return to the Sartorial Elegance that defined the club's most prestigious eras. Moving away from the experimental "barcode" patterns of the previous season, this kit focuses on a clean, uniform application of the iconic black-and-white vertical stripes. The design is anchored by a retro-inspired, fold-over polo collar in crisp white, which lends the jersey a tailored, high-fashion aesthetic, intended to look as sharp on the streets of Turin as on the pitch at the Allianz Stadium.
The defining characteristic of this year’s kit is the heavy use of Gold Metallic accents, replacing the pink highlights of the previous cycle. This shimmering gold is applied to the simplified Juventus 'J' crest, the adidas performance logo, and the sponsor branding, creating a luxurious contrast against the monochrome base.
adidasBefore black and white became synonymous with Juventus, there was pink. Worn by the Club in its earliest years, the colour remains one of the most distinctive chapters in Juventus history. For the 2026-27 season, adidas and Juventus have unveiled a modern away jersey that honours the club’s earliest origins with a soft pink base and a subtle engineered zebra pattern flowing across the fabric. The shirt features crisp black accents on the collar, sleeve cuffs, and iconic three stripes, offset by a heritage-inspired adidas logo and the classic Juventus
adidasJuventus' third kit for the 2026-27 season takes its cue from the club's Latin name, iuventus, meaning "youth". Developed around the theme "Youth Since 1897", the design reflects a modern interpretation of Juventus' identity. A black base is combined with tonal flame graphics and gold detailing, while Y2K-inspired visual cues bring a contemporary edge to the jersey. Integrated into the engineered fabric, the graphic adds texture and movement across the silhouette.
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