Getty Images Sport
Getty Images SportWhile Messi continues to cement his status as the league's most marketable star since joining Inter Miami in 2023, Son finishing second overall proves his impact as he's played just 10 league games since joining MLS in August.
Son's merchandise sales were unprecedented - he became the top-selling athlete across the Fanatics Network for jersey sales within just 72 hours of his signing announcement.
Getty Images Sport| Rank | Player | Club |
|---|---|---|
| 1 | Lionel Messi | Inter Miami CF |
| 2 | Son Heung-min | LAFC |
| 3 | Hirving “Chucky” Lozano | San Diego FC |
| 4 | Luis Suárez | Inter Miami CF |
| 5 | Miguel Almirón | Atlanta United |
| 6 | Jordan Morris | Seattle Sounders FC |
| 7 | Rodrigo De Paul | Inter Miami CF |
| 8 | Darlington Nagbe | Columbus Crew |
| 9 | Wilfried Zaha | Charlotte FC |
| 10 | Marco Reus | LA Galaxy |
IMAGNSan Diego FC’s Lozano ranked third, marking a strong debut season for the expansion club. Inter Miami had two additional players in the top 10, with Luis Suarez at fourth and new signing Rodrigo De Paul in seventh. Atlanta United’s Miguel Almirón finished fifth after returning to MLS this year, and Seattle's Morris represents the sole North American-born player in the top 10, coming in at sixth.
Getty Images SportThe diversity of nationalities represented - including players from Argentina, South Korea, Mexico, Uruguay, Paraguay, the United States, and Germany - highlighted MLS's global reach.