Backed by Knighthead Capital and fronted by Brady’s star power, Birmingham City are tearing up the traditional Championship playbook. No longer content to scrap for survival, the club is plotting a Premier League comeback, and even whispering about future European nights. The mastermind behind this transformation is Joe Carnall, the club’s head of recruitment. Promoted from chief scout, Carnall is described as a data obsessive who relies heavily on coding and analytics to shape Birmingham’s transfer blueprint. Forget teenage wonderkids, Carnall’s model is all about experience, resilience, and leadership. The club’s 14 new signings this season have an average age of 26.1, reflecting a focus on proven performers who can grind through the relentless Championship schedule.
“We’ve got to (keep spending),” the NFL quarterback great told The Sports Agents podcast. “We’ve got to keep up with one another. Wrexham have, I’d say, done an incredible job. I mean, you can’t be anything but excited about what they’ve done for that club… I’m so impressed by Wrexham. What they do on the pitch, off the pitch, and again, they’re in a great position to succeed as well.”
On the pitch, manager Chris Davies has been tasked with turning this ambitious squad into a promotion force. But it’s been a rocky start. After nine matches, Birmingham sit 16th in the table with just 12 points, a frustrating tally given the club’s lavish summer overhaul. Injuries and inconsistency have blunted their edge.
"Under the ownership, I'm sure this club is going to arrive in the Premier League," said an optimistic Davies before the season. "This ambition is there to inspire us, but because of what happened last time, they know how unforgiving it can be. The ambition is great, but there's a clear understanding of how hard it is."
Brady also gave his vote of confidence in the manager and added, "I think this club has a great manager. The expectations and standards have been set at a different level, and we’re going into this Championship season with great excitement. We want to restore it (Birmingham) to the glory that it’s been in the past. To move up and to be promoted to the Premier League is a very daunting task, but it can be achieved.”