Aggie Beever-Jones faces more competition for her place in Chelsea's superstar attack - but Lionesses youngster's goal record can't be ignored

It wasn't just because of all the other storylines unfolding around Chelsea that Beever-Jones seemed to go into the opening weekend somewhat under the radar; there was also an England angle to it. Many expected the 22-year-old to be Alessia Russo's back-up at the European Championship this past summer, with her looking primed to make her mark on the tournament as a super-sub.

However, Michelle Agyemang's incredible impact knocked the Chelsea forward down the pecking order and allowed others to take centre stage. In the end, only two England players saw fewer minutes at Euro 2025 than Beever-Jones.

After any major tournament, the Lionesses are a focal point ahead of the new domestic season, and that is especially the case when they've won that tournament, as they did this summer. But Beever-Jones' limited on-field role in Switzerland meant she wasn't absorbing the spotlight ahead of the WSL's big kick-off quite like some others.

Friday, then, was a reminder of her quality. Up against a young and relatively inexperienced centre-back duo that had never played together, Beever-Jones made sure to test both Jade Rose and Gracie Prior with her intelligent movement, sneaking in behind the former to latch onto Ellie Carpenter's perfect cross and give Chelsea the lead just past the half-hour mark.

That she was withdrawn with little more than an hour on the clock highlighted the fierce competition for places in the Blues' squad, even while Ramirez and James are sidelined, Kerr waits for her big comeback and Thompson prepares for her debut. On came Macario for the final stages of the game as Chelsea saw things out for a 2-1 win. But Beever-Jones had made her mark and justified her status as the starter.

Chelsea boss Sonia Bompastor was impressed. "From the beginning of the season, she's showing everyone she's ready and she's able to perform in a big game," she told reporters after the game.

"The goal was a great goal, a great finish, but also we spoke a lot with Aggie about her being able to hold the ball when she has a lot of pressure in behind, to have speed, but also she is able to make the runs in behind. That's really good for her and for us because she's more unpredictable when she's able to do both. Today, she showed that quality. She made some good runs in behind but also she was able to keep the ball under pressure. For a forward, that's a nice combination.

"She's a complete player. With the ball, without the ball, she works hard. She was dictating our press tonight and she did that well. That's nice for her, but also for us. She needs to keep the confidence and she needs to keep the right mentality. She has the right mentality, she works hard, she's always listening to the small tweaks we can bring into her game and I think today was a really positive day for her."

Competition in the Chelsea squad is always high and so taking those chances is vital, especially as it prepares to grow with Kerr's return and Thompson's arrival. Working in Beever-Jones' favour is her versatility, which allows her to play as a central striker or on either wing; she's even played in the No.10 role before. That said, it can be a blessing and a curse, preventing a player from obtaining rhythm and consistency, or even an elite understanding of each position.

"For me, I'm obviously a forward who plays across the front line and I think that has developed my game understanding of each role massively," Beever-Jones told GOAL last season, elaborating on the pros and cons of being so adaptable. "I had a bit of a time before Christmas where I was consistently playing in the nine, which I find a bit easier, playing consistently in a position, because then obviously you can make mistakes and learn from it. But I think I've got that game understanding now of all three positions, and even the 10 a little bit.

"I think it is just trusting my own ability and what I know in each position and being able to add my own unique bit of flair to it. I definitely have developed that side of my game. For me, it is just being on the pitch and being able to show what I can do, regardless of what position I am, and just making sure I'm ready, whether I'm starting or not."

That mentality has allowed Beever-Jones to mark herself out as an important player for club and country at a very young age. Her goal return as a Chelsea player speaks for itself, with her finding the back of the net 21 times in 40 league games since she stopped being sent out on loan and became a full-time member of the first-team at the start of the 2023-24 season.

It's similar at international level, where she has six goals in nine England appearances just this year. That's despite being surrounded with a similar level of competition: Russo has a stranglehold on the No.9 role, for which Agyemang is now competing, while the wingers Beever-Jones is battling with for minutes include James, Chloe Kelly, Lauren Hemp and Beth Mead.

Off the back of a summer that saw Agyemang leapfrog her in Sarina Wiegman's thinking while Chelsea's attack got even stronger, Beever-Jones is a fascinating player. In order to continue to take steps forward for club and country, the onus is on her to go up another level in her development and exhibit those qualities that set her apart from the other talented players she's fighting for minutes.

Friday’s goal was evidence that she can, and is doing, exactly that. There is a lot of pressure that comes with representing successful teams like Chelsea and England and jostling for an important place in a stacked squad is another element in that. But, in terms of how she handles that expectation and what she can do on the pitch, Beever-Jones continues to show that she has what it takes to be a key contributor for both. It could be yet another big season for this talented 22-year-old.