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WWC kitsGOAL / various

All the 2023 Women's World Cup kits: Australia, England, USWNT and more

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It's that wonderful time of the year before a big tournament when some of the biggest brands in football start releasing the lush kits that will be worn by the players. With the 2023 FIFA Women's World Cup just around the corner - kicking off on July 20 - this is your go-to place for all the WWC kit releases.

Nike is the second brand to unveil the next bulk of Women's World Cup kits. The brand worked closely with each federation to thoughtfully design its respective kits. They all are Inspired by each country’s distinct identities and diverse communities, with intricate details and unique colours and patterns.

England Nike WWC KitsNike

The Nike kits are also tuned to the unique needs of today’s powerful female footballer. They debut a new fit and material innovation mapped to a woman’s specific movements. The brand is partnered with more women’s football federations qualified for this summer’s tournament than any other brand, so you'll see a lot of the swoosh in Australia and New Zealand.

adidas world cup away kits 2023adidas

adidas gave the first launch for fans, after revealing the official match ball, they released away kits for ten national sides they're partnered with - Argentina, Colombia, Germany, Japan, Spain, and Sweden. They've already unveiled eye-catching designs for Costa Rica, Italy and Jamaica earlier this year, and the kits for the Philippines are still to be released in the coming months.

adidas world cup away kits 2023 2adidas

The truly amazing adidas away kits are all inspired by nature, celebrating the iconic scenery and diverse natural landscapes of each country – including the vast green woodlands of Germany, the sprawling glacial rivers of Sweden and the ever-changing colours of the Caño Cristales River in Colombia.

We'll be updating this page as each nation releases its kits, so keep an eye out for all the good stuff here.

  • 2023 Women's World Cup kits

    Australia’s National Women's World Cup kits celebrate its diverse country and community and are an invitation to all Australians to join in and embrace this once-in-a-lifetime moment and an iconic team. The typography for both kits is a new and custom look, reflecting a modern twist on their traditional numbers. The home kit features a created-by-hand acrylic pour and marbling pattern, illustrating Australia’s diverse country and culture as well as the transformation and dedication of the national team over time. The turquoise away kit looks to the future and represents a nation that is vibrant, energetic, and forward-thinking.

    The kits are available to buy now.

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  • Striking landscapes from Serranía de Hornocal in the north to Ushuaia in the south, the Argentina away kit signifies the diverse natural landscapes found across the country.

  • Inspired by the Amazon, the Brazil National Team Collection weaves together a distinct look through a tropical foliage pattern. The yellow home kit highlights the beautiful Amazon ecosystem through the pattern’s knit textures. The blue away kit plays into the landscape’s deep, bright jungle colours. The away kit carries through a variation of the tropical foliage pattern, this time appearing on the sleeves. 

    The kits are available to buy now.

  • The Canada National Team Collection focuses on the country’s traditional red and white. The red and black home kit features a bold evolution of their iconic geometric maple leaf design, while the away kit highlights their traditional red and white look. 

    The kits are available to buy now.

  • China’s National Team Collection shines a spotlight on China’s traditional colours of red and yellow, a combination deeply rooted in China’s identity and culture. The home kit is inspired by the iconic xiangyun symbol, a traditional Chinese stylized cloud associated with good luck and good fortune. The away kit features a bright yellow hue, the second of their traditional colours. 

  • The Colombian away kit pays homage to the many hues of the Caño Cristales River – often referred to as the ‘River of Five Colors’ - celebrating the unique changing phenomenon that occurs due to the reflection of light against the water. Utilizing traditional federation colours, re-imagined through the lens of flowing water and the reflection of light, the design brings in a fresh look that celebrates the country’s rich biodiversity.

    The kit is available to buy now.

  • The Denmark home features subtle white patterns on an all-over red colourway - keeping in theme with the national colourway. The patterns are mainly featured on the shoulders and sides of the shirt, ranging from polka dots to chevrons, adding some interest to what is otherwise a classic shirt for the Danes.

    The kit is available to buy now.

  • The Denmark away kit is pretty much a carbon copy of the home shirt, except the colourway is inverted. The base of the shirt is white, with all the brand detailing and patterns in red.

  • The England National Team Collection is inspired by the Art Deco movement and the design of the legendary Wembley Stadium, which is celebrating its 100th anniversary this year. The home kit features an off-white colour scheme modelled after the original Wembley’s chalky white brick exterior in 1923.

    The colours also pay homage to the 1984 England women’s team, the country’s first women’s team assembled for a major tournament. The away kit brings in the first expression of blue in the team’s history. The pattern of the top is a geometric form, also nodding to the Art Deco movement. 

    The kits are available to buy now.

  • Evoking the country’s rich history of women’s football, France’s National Team Collection is inspired by Orphism, an art movement popularized in the 1920s, when the first French women’s football teams were taking the field. The home kit features light blue and lilac hues, resembling the kits of those 1920s teams. The white away kit features a bespoke, hand-painted pattern cut into hexagon shapes, reminiscent of Orphism art.

    The kits are available to buy now.

  • Germany’s away jersey is inspired by the various deep green woodland areas found within the country – from the Black Forest to the Zauberwald. The various shades of green and bespoke handmade graphic celebrate Germany’s vast woodlands – which cover an area equivalent to one-third of the country’s land mass.  

    The kit is available to buy now.

  • Japan’s away kit takes its pink color cues from the beautiful pink sunrise that can be witnessed at Mount Fuji. The sunrise represents the collective mission of the Japanese team - as the Women’s World Cup emerges on the horizon - to add another winner’s star to the team badge.

    The kit is available to buy now.

  • Woven from the collective memories of proud Jamaicans. A collaboration with fashion brand Wales Bonner, this adidas Jamaica football jersey gives off '80s vibes with its pinstripe design and vibrant colour contrasts. A woven team badge on the chest and Wales Bonner signoff on the back neck complete the eye-catching look. The kit will be available to buy from July 14.

  • Jamaican culture recoded. A collaboration with fashion brand Wales Bonner, this adidas football jersey saturates those world-famous red, yellow and green colours for an '80s-inspired look.

    The kit will be available to buy from July 14.

  • The Korea National Team Collection is inspired by the country’s youth culture and globally renowned fashion style. The red home kit juxtaposes Korea’s traditional colours with a vibrant new pink. Funky blocking on the side panels creates a distinctive look reflecting the youthful spirit of the country and the team. The white away kit features colour blocking inspired by the Korean fashion scene. The split side panels point to traditional ideas of balance and opposites on the Korean flag. 

  • The Netherlands National Team Collection is grounded in two identities: the red, blue and white colours of the country’s flag, and the bright orange that is their iconic national colour. The orange home kit includes a two-colour contrast rooted in Dutch football culture. The away kit spotlights the colours of the flag, sporting blue as their primary colour. Nike designers took the lioness, the Dutch women’s national team crest, and combined its shape with geometric modern patterns. 

    The kits are available to buy now.

  • The New Zealand National Team Collection showcases the country’s unique and iconic culture and landscapes. The home kit pays homage to its landscapes through a new look for a much-loved pattern that captures a longtime symbol of New Zealand’s national identity — the Silver Fern.

    To create a distinct allover pattern, Nike designers used black and silver spray paint techniques. The away kit, which features a bright futuristic blue, is inspired by the 1991 qualifying squad, a memory made even more special as the country co-hosts the game’s biggest stage for the first time.

    The kits are available to buy now.

  • The Nigeria National Team Collection draws from the distinctiveness of the country’s local prints and patterns. These traditional designs are blended with current styles from the fashion scene of the capital city of Abuja. In an electric green colour scheme, the home kits feature a bespoke pattern on the cuffs and sock ribbing inspired by traditional Nigerian artwork and textiles. The forest green away kits combine modern shapes with traditional prints; the up-close details on the graphic pattern pay homage to the team’s “Super Falcons” name. 

    The kits are available to buy now.

  • The Norway National Team Collection features bold colour-blocking combinations, allowing the team to mix and match the colours of its national flag in a prominent way. Both kits are accented by the Norwegian Football Federation crest.

    The kits are available to buy now.

  • The Portugal National Team Collection nods to modern art and fashion as well as the country’s maritime roots and traditional craftsmanship to proudly represent Portuguese heritage. The red home kit, drawn from the country’s flag, is deeply rooted in national pride. The away kit features a vibrant colour scheme and bespoke pattern inspired by the country’s famous calçada Portuguesa designs

    The kits are available to buy now.

  • The Spanish away jersey takes inspiration from the beautiful coral reefs that can be found around Spain’s vast coastlines – a feature the country shares with the famous coral reefs found in the tournament’s host nations of Australia and New Zealand.

    The kit is available to buy now.

  • Sweden’s away jersey is inspired by the vast glacial rivers and ice caps that can be found across the country. Combining a changing glacial blue graphic, with trims and details in the iconic yellow color synonymous with the nation – the design seeks to highlight the beauty and importance of the nation’s glaciers.

     The kit is available to buy now.

  • The USA National Team Collection is inspired by the art movement of abstract expressionism, which started in the 1940s in New York City as the art epicentre began to shift from Europe to the U.S. — similar to what the USA team has done for women’s football. The home kit is print-based and marks only the second time in the past 11 years that the team has worn a print at home.

    Done in the action-painting method of abstract expressionism, the home kit features a distinct drip-paint technique pattern, highlighting the energy of the women’s national team — though different, they are united. The blue away kit includes sleeve cuffs that feature bespoke stars and stripes graphic print. The neckline of the top also features red blades, formed to look like the tips of stars. 

    The kits are available to buy now.