There were plenty of #TearsForPiers on Saturday afternoon, and West Brom made sure to rub salt in the Arsenal fan's wound!
The television host and columnist, a notoriously outspoken Arsenal fan, was getting fed up near the end of the Gunners' 3-1 loss at the Hawthorns on Saturday.
Morgan tweeted: "West Brom fans now chanting 'Ole'. I'm done."
Never one to miss out on a good trolling opportunity, the Baggies' official account responded to Morgan with the now-famous hashtag "TearsForPiers".
The loss was Arsenal's fourth in five Premier League matches, meaning the club are now on their worst run of league form since Arsene Wenger took over in 1996.